# Mascara Tips for Mature Eyes: Expert Advice from Laura Geller
Makeup artist Laura Geller shares practical strategies for applying mascara to aging eyes, emphasizing that technique choices make a genuine difference in the final result.
Geller, known for her work in beauty and makeup artistry, focuses on approaches tailored to the specific needs of mature eyes. As skin loses elasticity and eyelids change shape with age, mascara application requires adjustments from techniques used in younger years.
Key considerations Geller highlights include choosing the right brush type and mascara formula. Volumizing mascaras work well for mature eyes, but the application method matters most. She recommends focusing mascara application on the roots of lashes rather than the tips, which creates a lifted effect and makes eyes appear more awake.
Geller also suggests using a lash primer before mascara application. This base coat conditions lashes, separates them, and helps mascara adhere better throughout the day. For mature eyes, where lashes may thin or become sparser, a primer becomes increasingly beneficial.
Brushing lashes upward and outward, rather than straight across, works better for mature eyes. This directional approach lifts the eye area and counteracts any drooping appearance that occurs naturally with age.
Storage matters too. Geller notes that keeping mascara in a cool place extends its life and prevents it from drying out. A dry formula becomes clumpy and harder to apply evenly, particularly problematic for mature lashes that need precise application.
For those with sensitive mature eyes, Geller recommends testing products on a small area first. Older skin often becomes more reactive to ingredients, and contact lens wearers may experience increased irritation.
The makeup pro emphasizes that mature eyes deserve intentional care. Rather than abandoning mascara with age, adjusting